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CORR
2010
Springer
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13 years 1 months ago
Selective Call Out and Real Time Bidding
Display ads on the Internet are increasingly sold via ad exchanges such as RightMedia, AdECN and Doubleclick Ad Exchange. These exchanges allow real-time bidding, that is, each ti...
Tanmoy Chakraborty, Eyal Even-Dar, Sudipto Guha, Y...