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CORR
2010
Springer
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13 years 1 months ago
Selective Call Out and Real Time Bidding
Display ads on the Internet are increasingly sold via ad exchanges such as RightMedia, AdECN and Doubleclick Ad Exchange. These exchanges allow real-time bidding, that is, each ti...
Tanmoy Chakraborty, Eyal Even-Dar, Sudipto Guha, Y...
WWW
2010
ACM
13 years 11 months ago
Analyzing content-level properties of the web adversphere
Advertising has become an integral and inseparable part of the World Wide Web. However, neither public auditing nor monitoring mechanisms still exist in this emerging area. In thi...
Yong Wang, Daniel Burgener, Aleksandar Kuzmanovic,...