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SIGIR
2010
ACM
11 years 5 months ago
The good, the bad, and the random: an eye-tracking study of ad quality in web search
We investigate how people interact with Web search engine result pages using eye-tracking. While previous research has focused on the visual attention devoted to the 10 organic se...
Georg Buscher, Susan T. Dumais, Edward Cutrell
KDD
2009
ACM
173views Data Mining» more  KDD 2009»
11 years 8 months ago
Ad quality on TV: predicting television audience retention
This paper explores the impact of television advertisements on audience retention using data collected from television set-top boxes (STBs)1 . In particular, we discuss how the ac...
Yannet Interian, Sundar Dorai-Raj, Igor Naverniouk...
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