SIGIR
2010
ACM
13 years 8 months ago
2010
ACM
We investigate how people interact with Web search engine result pages using eye-tracking. While previous research has focused on the visual attention devoted to the 10 organic se...
KDD
2009
ACM
13 years 11 months ago
2009
ACM
This paper explores the impact of television advertisements on audience retention using data collected from television set-top boxes (STBs)1 . In particular, we discuss how the ac...