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WINE
2010
Springer
174views Economy» more  WINE 2010»
11 years 3 months ago
Value of Learning in Sponsored Search Auctions
Abstract. The standard business model in the sponsored search marketplace is to sell click-throughs to the advertisers. This involves running an auction that allocates advertisemen...
Sai-Ming Li, Mohammad Mahdian, Randolph Preston Mc...
CEC
2010
IEEE
11 years 6 months ago
Born to trade: A genetically evolved keyword bidder for sponsored search
In sponsored search auctions, advertisers choose a set of keywords based on products they wish to market. They bid for advertising slots that will be displayed on the search result...
Michael Munsey, Jonathan Veilleux, Sindhura Bikkan...
ACNS
2010
Springer
145views Cryptology» more  ACNS 2010»
11 years 8 months ago
A Hybrid Method to Detect Deflation Fraud in Cost-Per-Action Online Advertising
Abstract. Web advertisers prefer the cost-per-action (CPA) advertisement model whereby an advertiser pays a web publisher according to the actual amount of transactions, rather tha...
Xuhua Ding
ESA
2009
Springer
167views Algorithms» more  ESA 2009»
11 years 10 months ago
Clustering-Based Bidding Languages for Sponsored Search
Sponsored search auctions provide a marketplace where advertisers can bid for millions of advertising opportunities to promote their products. The main difficulty facing the adver...
Mohammad Mahdian, Grant Wang
WINE
2009
Springer
134views Economy» more  WINE 2009»
12 years 3 days ago
Contract Auctions for Sponsored Search
In sponsored search auctions advertisers typically pay a fixed amount per click that their advertisements receive. In particular, the advertiser and the publisher enter into a con...
Sharad Goel, Sébastien Lahaie, Sergei Vassi...
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