WINE
2010
Springer
13 years 2 months ago
2010
Springer
Abstract. The standard business model in the sponsored search marketplace is to sell click-throughs to the advertisers. This involves running an auction that allocates advertisemen...
CEC
2010
IEEE
13 years 6 months ago
2010
IEEE
In sponsored search auctions, advertisers choose a set of keywords based on products they wish to market. They bid for advertising slots that will be displayed on the search result...
ACNS
2010
Springer
13 years 8 months ago
2010
Springer
Abstract. Web advertisers prefer the cost-per-action (CPA) advertisement model whereby an advertiser pays a web publisher according to the actual amount of transactions, rather tha...
ESA
2009
Springer
13 years 9 months ago
2009
Springer
Sponsored search auctions provide a marketplace where advertisers can bid for millions of advertising opportunities to promote their products. The main difficulty facing the adver...
WINE
2009
Springer
13 years 11 months ago
2009
Springer
In sponsored search auctions advertisers typically pay a fixed amount per click that their advertisements receive. In particular, the advertiser and the publisher enter into a con...