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CORR
2008
Springer
154views Education» more  CORR 2008»
8 years 7 months ago
Sponsored Search Auctions with Markovian Users
Abstract. Sponsored search involves running an auction among advertisers who bid in order to have their ad shown next to search results for specific keywords. The most popular auct...
Gagan Aggarwal, Jon Feldman, S. Muthukrishnan, Mar...
CORR
2008
Springer
170views Education» more  CORR 2008»
8 years 7 months ago
To Broad-Match or Not to Broad-Match : An Auctioneer's Dilemma ?
We initiate the study of an interesting aspect of sponsored search advertising, namely the consequences of broad match- a feature where an ad of an advertiser can be mapped to a b...
Sudhir Kumar Singh, Vwani P. Roychowdhury
WWW
2010
ACM
8 years 7 months ago
Mining advertiser-specific user behavior using adfactors
Consider an online ad campaign run by an advertiser. The ad serving companies that handle such campaigns record users' behavior that leads to impressions of campaign ads, as ...
Nikolay Archak, Vahab S. Mirrokni, S. Muthukrishna...
WINE
2007
Springer
124views Economy» more  WINE 2007»
9 years 1 months ago
Cost of Conciseness in Sponsored Search Auctions
We study keyword auctions in a model where each advertiser has a value for every slot, which is not necessarily proportional to the number of clicks the advertiser expects to rece...
Zoë Abrams, Arpita Ghosh, Erik Vee
WINE
2007
Springer
142views Economy» more  WINE 2007»
9 years 1 months ago
Sponsored Search with Contexts
We examine a formal model of sponsored search in which advertisers can bid not only on search terms, but on search terms under specific contexts. A context is any auxiliary infor...
Eyal Even-Dar, Michael J. Kearns, Jennifer Wortman
WINE
2007
Springer
131views Economy» more  WINE 2007»
9 years 1 months ago
Maintaining Equilibria During Exploration in Sponsored Search Auctions
We introduce an exploration scheme aimed at learning advertiser click-through rates in sponsored search auctions with minimal effect on advertiser incentives. The scheme preserves...
Jennifer Wortman, Yevgeniy Vorobeychik, Lihong Li,...
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