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CIKM
2011
Springer
8 years 11 months ago
Content-driven detection of campaigns in social media
We study the problem of detecting coordinated free text campaigns in large-scale social media. These campaigns – ranging from coordinated spam messages to promotional and advert...
Kyumin Lee, James Caverlee, Zhiyuan Cheng, Daniel ...
ECIS
2004
10 years 1 months ago
Leveraging wireless technology for mobile advertising
This paper is based on research conducted in cooperation with 12Snap, the leading European mobile marketing company, which has implemented large-scale mobile advertising campaigns...
Tawfik Jelassi, Albrecht Enders
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