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    IJMMS
    2006
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    Cultural differences on attention and perceived usability: Investigating color combinations of animated graphics
    13 years 5 months ago
    Cultural differences on attention and perceived usability: Investigating color combinations of animated graphics
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    This experimental study investigates the effects of animated graphic colors on attention and perceived usability of users from two cultural groups, American and Thai. The experime...
    Jantawan Noiwan, Anthony F. Norcio
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