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    A combined approach for segment-specific market basket analysis
    13 years 4 months ago
    A combined approach for segment-specific market basket analysis
    Download  dblab.mgt.ncu.edu.tw
    Market baskets arise from consumers' shopping trips and include items from multiple categories that are frequently chosen interdependently from each other. Explanatory models...
    Yasemin Boztug, Thomas Reutterer
    claim paper
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