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    Algorithm for stochastic multiple-choice knapsack problem and application to keywords bidding
    14 years 5 months ago
    Algorithm for stochastic multiple-choice knapsack problem and application to keywords bidding
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    We model budget-constrained keyword bidding in sponsored search auctions as a stochastic multiple-choice knapsack problem (S-MCKP) and design an algorithm to solve S-MCKP and the ...
    Yunhong Zhou, Victor Naroditskiy
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    WWW
    2008
    ACM
    155views Internet Technology» more  WWW 2008»
    Budget constrained bidding in keyword auctions and online knapsack problems
    14 years 5 months ago
    Budget constrained bidding in keyword auctions and online knapsack problems
    Download  www2008.org
    We consider the budget-constrained bidding optimization problem for sponsored search auctions, and model it as an online (multiple-choice) knapsack problem. We design both determi...
    Yunhong Zhou, Deeparnab Chakrabarty, Rajan M. Luko...
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