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    2009
    ACM
    153views Data Mining» more  KDD 2009»
    Predicting bounce rates in sponsored search advertisements
    14 years 5 months ago
    Predicting bounce rates in sponsored search advertisements
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    This paper explores an important and relatively unstudied quality measure of a sponsored search advertisement: bounce rate. The bounce rate of an ad can be informally defined as t...
    D. Sculley, Robert G. Malkin, Sugato Basu, Roberto...
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