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AUTOMATICA
2006
77views more  AUTOMATICA 2006»
10 years 4 months ago
Brand image and brand dilution in the fashion industry
We develop a dynamic optimal control model of a fashion designer's challenge of maintaining brand image in the face of short-term pro...t opportunities through expanded sales...
Peter M. Kort, Jonathan P. Caulkins, Richard F. Ha...
EOR
2008
119views more  EOR 2008»
10 years 4 months ago
Market sharing dynamics between two service providers
We study the market partition between two distinct firms that deliver services to waiting time sensitive customers. In our model, the incoming customers select a firm on the basis...
Olivier Gallay, Max-Olivier Hongler
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