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CORR
2008
Springer
170views Education» more  CORR 2008»
11 years 6 months ago
To Broad-Match or Not to Broad-Match : An Auctioneer's Dilemma ?
We initiate the study of an interesting aspect of sponsored search advertising, namely the consequences of broad match- a feature where an ad of an advertiser can be mapped to a b...
Sudhir Kumar Singh, Vwani P. Roychowdhury
WWW
2009
ACM
12 years 7 months ago
Bid optimization for broad match ad auctions
Ad auctions in sponsored search support"broad match"that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving mo...
Eyal Even-Dar, Vahab S. Mirrokni, S. Muthukrishnan...
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