CORR
2008
Springer
13 years 4 months ago
2008
Springer
We initiate the study of an interesting aspect of sponsored search advertising, namely the consequences of broad match- a feature where an ad of an advertiser can be mapped to a b...
WWW
2009
ACM
14 years 5 months ago
2009
ACM
Ad auctions in sponsored search support"broad match"that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving mo...