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    Bid optimization for broad match ad auctions
    14 years 5 months ago
    Bid optimization for broad match ad auctions
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    Ad auctions in sponsored search support"broad match"that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving mo...
    Eyal Even-Dar, Vahab S. Mirrokni, S. Muthukrishnan...
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