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CORR
2008
Springer
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13 years 3 months ago
To Broad-Match or Not to Broad-Match : An Auctioneer's Dilemma ?
We initiate the study of an interesting aspect of sponsored search advertising, namely the consequences of broad match- a feature where an ad of an advertiser can be mapped to a b...
Sudhir Kumar Singh, Vwani P. Roychowdhury