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ATAL
2007
Springer
158views Intelligent Agents» more  ATAL 2007»
An advanced bidding agent for advertisement selection on public displays
12 years 11 months ago
An advanced bidding agent for advertisement selection on public displays
Download  eprints.ecs.soton.ac.uk
In this paper we present an advanced bidding agent that participates in first-price sealed bid auctions to allocate advertising space on BluScreen – an experimental public adve...
Alex Rogers, Esther David, Terry R. Payne, Nichola...
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