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WWW
2011
ACM
8 years 7 months ago
Characterizing search intent diversity into click models
Modeling a user’s click-through behavior in click logs is a challenging task due to the well-known position bias problem. Recent advances in click models have adopted the examin...
Botao Hu, Yuchen Zhang, Weizhu Chen, Gang Wang, Qi...
WSDM
2010
ACM
365views Data Mining» more  WSDM 2010»
9 years 9 months ago
A Novel Click Model and Its Applications to Online Advertising
Recent advances in click model have positioned it as an attractive method for representing user preferences in web search and online advertising. Yet, most of the existing works f...
Zeyuan Allen Zhu, Weizhu Chen, Tom Minka, Chenguan...
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