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IJCAI
2007
10 years 5 months ago
Learning User Clicks in Web Search
Machine learning for predicting user clicks in Webbased search offers automated explanation of user activity. We address click prediction in the Web search scenario by introducing...
Ding Zhou, Levent Bolelli, Jia Li, C. Lee Giles, H...
WSDM
2010
ACM
236views Data Mining» more  WSDM 2010»
11 years 1 months ago
Personalized Click Prediction in Sponsored Search
Sponsored search is a multi-billion dollar business that generates most of the revenue for search engines. Predicting the probability that users click on ads is crucial to sponsor...
Erick Cantú-Paz, Haibin Cheng
books