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    2007
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    Modeling Contextual Factors of Click Rates
    13 years 6 months ago
    Modeling Contextual Factors of Click Rates
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    In this paper, we develop and evaluate several probabilistic models of user click-through behavior that are appropriate for modeling the click-through rates of items that are pres...
    Hila Becker, Christopher Meek, David Maxwell Chick...
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