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KDD
2009
ACM
167views Data Mining» more  KDD 2009»
14 years 5 months ago
Seven pitfalls to avoid when running controlled experiments on the web
Controlled experiments, also called randomized experiments and A/B tests, have had a profound influence on multiple fields, including medicine, agriculture, manufacturing, and adv...
Thomas Crook, Brian Frasca, Ron Kohavi, Roger Long...