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    WINE
    2009
    Springer
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    Externalities in Keyword Auctions: An Empirical and Theoretical Assessment
    13 years 11 months ago
    Externalities in Keyword Auctions: An Empirical and Theoretical Assessment
    Download  www.eecs.harvard.edu
    It is widely believed that the value of acquiring a slot in a sponsored search list (that comes along with the organic links in a search engine’s result page) highly depends on ...
    Renato Gomes, Nicole Immorlica, Evangelos Markakis
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