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HICSS
2002
IEEE
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13 years 9 months ago
Para-social Presence: A Re-conceptualization of 'Social Presence' to Capture the Relationship between a Web Site and Her Visitor
The primary purpose of this paper is to describe the theoretical underpinnings of the construct Para-social Presence (PSP). Para-social presence refers to the extent to which a me...
Nanda Kumar, Izak Benbasat