KAIS
2010
13 years 2 months ago
2010
Web advertising (Online advertising), a form of advertising that uses the World Wide Web to attract customers, has become one of the world’s most important marketing channels. Th...
CIKM
2008
Springer
13 years 6 months ago
2008
Springer
In contextual advertising, estimating the number of impressions of an ad is critical in planning and budgeting advertising campaigns. However, producing this forecast, even within...
CIKM
2009
Springer
13 years 8 months ago
2009
Springer
This paper addresses the concept of Blogger-Centric Contextual Advertising, which refers to the assignment of personal ads to any blog page, chosen in according to bloggers' ...
WWW
2009
ACM
14 years 5 months ago
2009
ACM
Contextual advertising (also called content match) refers to the placement of small textual ads within the content of a generic web page. It has become a significant source of rev...