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    2006
    IEEE
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    When Online Reviews Meet Hyperdifferentiation: A Study of Craft Beer Industry
    13 years 11 months ago
    When Online Reviews Meet Hyperdifferentiation: A Study of Craft Beer Industry
    Download  www.rhsmith.umd.edu
    We analyze how online reviews can be used to evaluate product differentiation strategy based on the theories of hyperdifferentiation and resonance marketing. Hyperdifferentiation ...
    Eric K. Clemons, Guodong Gao, Lorin M. Hitt
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