DOLAP
2004
ACM
13 years 10 months ago
2004
ACM
CRM is a strategy that integrates the concepts of Knowledge Management, Data Mining, and Data Warehousing in order to support the organization’s decision-making process to retai...
ER
2007
Springer
13 years 10 months ago
2007
Springer
Customer Relationship Management (CRM) is a strategy that supports an organization’s decision-making process to retain long-term and profitable relationships with its customers....