ECIS
2004
13 years 5 months ago
2004
In this paper we present a framework that aims to answer the central question why some organizations are successful in the CRM domain, while others are not. The framework is built...
HICSS
2006
IEEE
13 years 10 months ago
2006
IEEE
The management of customer relationships has become a top priority for companies in the last years. Despite this, little is known about the factors of successful CRM implementatio...