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HICSS
2000
IEEE
129views Biometrics» more  HICSS 2000»
13 years 8 months ago
Customer Delivered Value in a Web-based Supermarket
This paper explores the marketing of daily consumer goods in a pilot Web-based supermarket, in which no regular customers existed from among 65 registered ones at the end of the p...
Helena Ahola, Harri Oinas-Kukkonen, Timo Koivum&au...