IADIS
2008
13 years 5 months ago
2008
Marketing databases are currently one of the most important resources in any marketing departments. Regarding their customer knowledge needs many of them had develop their own dat...
HICSS
2005
IEEE
13 years 10 months ago
2005
IEEE
Customer knowledge has been increasingly recognized as a key strategic resource in any company’s success. Recent studies conducted in the fields of Knowledge Management and Cust...