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IWC
2007
106views more  IWC 2007»
13 years 4 months ago
The role of social presence in establishing loyalty in e-Service environments
Compared to offline shopping, the online shopping experience may be viewed as lacking human warmth and sociability as it is more impersonal, anonymous, automated and generally dev...
Dianne Cyr, Khaled Hassanein, Milena M. Head, Alex...
CIT
2006
Springer
13 years 8 months ago
Fuzzy data mining for customer loyalty analysis
One of the major conceptual analyses in analytical CRM is customer loyalty. Current methods use user defined and statistical methods for loyalty analysis. One of the major limitat...
Jay B. Simha, S. S. Iyengar