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HICSS
2008
IEEE
165views Biometrics» more  HICSS 2008»
13 years 11 months ago
CRM and Customer Portfolio Management for E-Tailers
“Don’t put all your eggs in one basket” is common wisdom with respect to financial portfolio theory. The configuration of customer portfolios with regard to appropriate risk...
Dennis Kundisch, Stefan Sackmann, Markus Ruch