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    INCDM
    2010
    Springer
    208views Data Mining» more  INCDM 2010»
    Combining Unsupervised and Supervised Data Mining Techniques for Conducting Customer Portfolio Analysis
    13 years 6 months ago
    Combining Unsupervised and Supervised Data Mining Techniques for Conducting Customer Portfolio Analysis
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    Abstract. Leveraging the power of increasing amounts of data to analyze customer base for attracting and retaining the most valuable customers is a major problem facing companies i...
    Zhiyuan Yao, Annika H. Holmbom, Tomas Eklund, Barb...
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