IJEB
2008
13 years 5 months ago
2008
: Communication services are currently confronted with large changes due to the price erosion of services and the entry of new service providers. The gap has been filled with diffe...
ECIS
2004
13 years 6 months ago
2004
Customer value is crucial in predicting customer choice in traditional consumer behavior research. However, online customer value can be different from its offline counterpart bec...