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    EOR
    2007
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    Strategic interactions between channel structure and demand enhancing services
    13 years 4 months ago
    Strategic interactions between channel structure and demand enhancing services
    Download  www.mccombs.utexas.edu
    In this paper, we investigate how opportunities to invest in demand enhancing services for a product line affect the interactions between a manufacturer and her dealer. Many dema...
    Yusen Xia, Stephen M. Gilbert
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