ICDM
2006
IEEE
13 years 11 months ago
2006
IEEE
On the Web, where the search costs are low and the competition is just a mouse click away, it is crucial to segment the customers intelligently in order to offer more targeted and...
ICDM
2007
IEEE
13 years 11 months ago
2007
IEEE
It is crucial to segment customers intelligently in order to offer more targeted and personalized products and services. Traditionally, customer segmentation is achieved using sta...