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WINE
2009
Springer
155views Economy» more  WINE 2009»
13 years 11 months ago
Bidding for Representative Allocations for Display Advertising
Display advertising has traditionally been sold via guaranteed contracts – a guaranteed contract is a deal between a publisher and an advertiser to allocate a certain number of ...
Arpita Ghosh, Randolph Preston McAfee, Kishore Pap...