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ACMICEC
2006
ACM
186views ECommerce» more  ACMICEC 2006»
13 years 10 months ago
Distrust and trust in B2C e-commerce: do they differ?
Researchers have not studied e-commerce distrust as much as ecommerce trust. This study examines whether trust and distrust are distinct concepts. If trust and distrust are the sa...
D. Harrison McKnight, Vivek Choudhury