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HICSS
2003
IEEE
130views Biometrics» more  HICSS 2003»
12 years 2 months ago
An Integrative Implementation Framework for Electronic Customer Relationship Management: Revisiting the General Principles of Us
Electronic Customer Relationship Management (eCRM) has become the latest paradigm in the world of Customer Relationship Management. Recent business surveys suggest that up to 50% ...
Jerry Fjermestad, Nicholas C. Romano Jr.
books