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WECWIS
2005
IEEE
157views ECommerce» more  WECWIS 2005»
13 years 10 months ago
A Recommender for Targeted Advertisement of Unsought Products in E-Commerce
Recommender systems are a powerful tool for promoting sales in electronic commerce. An effective shopping recommender system can help boost the retailer’s sales by reminding cus...
Koung-Lung Lin, Jane Yung-jen Hsu, Han-Shen Huang,...