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    Advertising keyword generation using active learning
    14 years 6 months ago
    Advertising keyword generation using active learning
    Download  www2009.eprints.org
    This paper proposes an efficient relevance feedback based interactive model for keyword generation in sponsored search advertising. We formulate the ranking of relevant terms as a...
    Hao Wu, Guang Qiu, Xiaofei He, Yuan Shi, Mingcheng...
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