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    JITECH
    2008
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    Generic verticalization strategies in enterprise system markets: An exploratory framework
    13 years 4 months ago
    Generic verticalization strategies in enterprise system markets: An exploratory framework
    Download  www.kellogg.northwestern.edu
    In recent years, enterprise system (ES) software markets have been very dynamic. While contemporary customers are increasingly seeking ES solutions that require less and less cust...
    Lior Fink, Sarit Markovich
    claim paper
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