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KDD
2007
ACM
159views Data Mining» more  KDD 2007»
11 years 1 days ago
Practical guide to controlled experiments on the web: listen to your customers not to the hippo
The web provides an unprecedented opportunity to evaluate ideas quickly using controlled experiments, also called randomized experiments (single-factor or factorial designs), A/B ...
Ron Kohavi, Randal M. Henne, Dan Sommerfield
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