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    Familiarity and Trust: Measuring Familiarity with a Web Site
    13 years 6 months ago
    Familiarity and Trust: Measuring Familiarity with a Web Site
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    Abstract-- This work aims at measuring familiarity to contribute to the formalization of trust. Trust has always been bundled with familiarity to become a popular topic in the area...
    Jie Zhang, Ali A. Ghorbani
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