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AAIM
2009
Springer
107views Algorithms» more  AAIM 2009»
13 years 2 months ago
Optimal Auctions Capturing Constraints in Sponsored Search
Most sponsored search auctions use the Generalized Second Price (GSP) rule. Given the GSP rule, they try to give an optimal allocation, an easy task when the only need is to alloca...
Esteban Feuerstein, Pablo Ariel Heiber, Matí...