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    KDD
    2009
    ACM
    165views Data Mining» more  KDD 2009»
    Pricing guidance in ad sale negotiations: the PrintAds example
    13 years 10 months ago
    Pricing guidance in ad sale negotiations: the PrintAds example
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    We consider negotiations between publishers and advertisers in a marketplace for ads. Motivated by Google’s online PrintAds system which is such a marketplace, we focus on the r...
    Adam Isaac Juda, S. Muthukrishnan, Ashish Rastogi
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