WINE
2007
Springer
13 years 10 months ago
2007
Springer
When users click on poor quality advertisements, there is a hidden cost to the search engine due to the user dissatisfaction (for instance, users are less likely to click on ads in...
WINE
2009
Springer
13 years 11 months ago
2009
Springer
Sponsored search auction is used by most search engines to select ads to display on the web page of a search result, according to advertisers’ bidding prices. The income of this ...