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    2008
    IEEE
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    Towards a Framework for Evaluating Immersive Business Models: Evaluating Service Innovations in Second Life
    13 years 11 months ago
    Towards a Framework for Evaluating Immersive Business Models: Evaluating Service Innovations in Second Life
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    Virtual worlds may be enabling technologies for the next generation of business models, practices and innovations in service. We situate our research within the field of service s...
    Henry M. Kim, Kelly A. Lyons, Mary Ann Cunningham
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