Sciweavers

Share
KDD
2010
ACM
265views Data Mining» more  KDD 2010»
8 years 9 months ago
Scalable influence maximization for prevalent viral marketing in large-scale social networks
Influence maximization, defined by Kempe, Kleinberg, and Tardos (2003), is the problem of finding a small set of seed nodes in a social network that maximizes the spread of influe...
Wei Chen, Chi Wang, Yajun Wang
WWW
2008
ACM
9 years 8 months ago
Optimal marketing strategies over social networks
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
Jason D. Hartline, Vahab S. Mirrokni, Mukund Sunda...
books