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    ECIS
    2003
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    Institutional trust and familiarity in online interorganizational relationships
    13 years 6 months ago
    Institutional trust and familiarity in online interorganizational relationships
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    Institutional trust is necessary for inter-organizational relationships in e-commerce. Two types of institutional trust are herein proposed (a) third-party institution-based trust...
    Paul A. Pavlou, Yao-Hua Tan, David Gefen
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