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JMIS
2011
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12 years 7 months ago
Drivers of the Long Tail Phenomenon: An Empirical Analysis
: The Internet makes it easy to offer large assortments of products, tempting managers to chase the “long tail”—that is, the phenomenon in which niche products gain a signifi...
Oliver Hinz, Jochen Eckert, Bernd Skiera
JMIS
2011
46views more  JMIS 2011»
12 years 11 months ago
Special Section: Competitive Strategy, Economics, and Information Systems
Eric K. Clemons, Robert J. Kauffman, Thomas A. Web...