Sciweavers

ACL
2009
13 years 2 months ago
An Ontology-Based Approach for Key Phrase Extraction
Automatic key phrase extraction is fundamental to the success of many recent digital library applications and semantic information retrieval techniques and a difficult and essenti...
Chau Q. Nguyen, Tuoi T. Phan
CHI
2010
ACM
13 years 11 months ago
Gender demographic targeting in sponsored search
In this research, we evaluate the effect of gender in analyzing the performance of sponsored search advertising. We examine a log file with data comprised of nearly 7,000,000 reco...
Bernard J. Jansen, Lauren Solomon