SIGECOM
2008
ACM
13 years 4 months ago
2008
ACM
We consider the problem of query rewrites in the context of keyword advertisement. Given a three-layer graph consisting of queries, query rewrites, and the corresponding ads that ...
WWW
2008
ACM
14 years 5 months ago
2008
ACM
The phenomenon of sponsored search advertising is gaining ground as the largest source of revenues for search engines. Firms across different industries have are beginning to adop...